Company Profile of Manila Bulletin
The Manila Bulletin continues to flourish in the last 115 years with its partnerships with governments, businesses, shareholders, and varied stakeholders. It is the second oldest newspaper published in the Philippines and the second oldest English newspaper in the Far East.
It has lived up to its reputation as “exponent of Philippine progress” through fair and accurate nes and features and in keeping the public fully informed during the most difficult and trying times.
From being a shipping journal that published advertisements of shipping companies in its early years, the Manila Bulletin became a chronicler of news and inspiring stories about every Filipino – the youth and toddlers, the elderly, the farmers and fisher folks, the religious and socio-civic groups, and eminent world figures who made it into the news.
The company is 54.20% owned by U.S. Automotive Co., Inc., which was also incorporated in the Philippines.
The Manila Bulletin is the pioneer in taking the first giant steps to become the only broadsheet to utilize an integrated approach to a multi-level platform. Thus, it prides itself in not just being a newspaper but more so in being a multi-media company. harnessing the power of technology to keep its readeres and the market fully informed.
The Manila Bulletin adapts and thrives in the ever-widening digital universe and is now present in every platform, from print, online, mobile, LED billboards, and in every screen: from desktop, laptop, tablet, smartphone, and even watches.
The Company’s Operations
The core competence of the Manila Bulletin Publishing Corporation (the “Company”) is the busienss of proprietors and publishers of newspapers, journals, magazines, periodicals, books, pamphlets, literary and art works of all kinds, and the business of proprietors and operators of the other means of mass communications.
Through the years, the Manila Bulletin has been a favorite of advertisers, particularly classified ads, giving it the reputation of being the primary source of display ads and Classified Advertisements for job hunters and merchants and readers, especially during Sundays when pages far exceed the editorial pages. Revenues come mainly from advertising and circulation.
For the year 2015, the Company’s advertising revenues accounted for 46.39% of the Company’s total revenues, while, revenues from circulation of the Company’s newspapers and magazines made up 41.40% of total revenues.